Growth Benchmarks for Service Contractors

At ServiceTrade we know that you want to be the best commercial service contractor in your market. It's difficult, however, to be the best if you don't know what the "best" is. You could only guess about how your peers were performing, until…
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Building Your Brand through Storytelling

Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story. The Nike marketing department sure figured…
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5 Questions to Help Service Contractors Build More Valuable Businesses

Much of the popular culture in management consulting today is focused on the customer experience. Matt Dixon, the author of one of my favorite management books, The Challenger Sale, is spending many of his cycles promoting another of his…

The Data Gut Punch

January 14th marked the start of the AHR Expo in Atlanta at the 1.4-million sq. ft. Georgia World Congress Center. With 50-thousand attendees, that place was a madhouse. I, along with the rest of the ServiceTrade team, was engaged in back-to-back…
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How much information is too much?

Check out this image from an Amazon notification that I received during the holiday season.  It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location…
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5 Reasons Why Hiring Millennials No Different Than Hiring Previous Generations

For the last decade, my career has been centered around recruiting and managing millennials. Plus, I am one. When we talk about recruiting and retaining millennials, I know what a lot of people are thinking: I don’t want to. Millennials…

Best of 2018

It's always interesting to look back at our blog posts at the end of a year and see what our readers were most interested in. In 2018, there was a clear theme:  Using technology to do more and earn more. Here is the top 10 list from 2018: …
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The Road to Success is Paved with Good Integrations

As VP of Customer Success at ServiceTrade, what everybody calls me at work is “that guy who can answer your questions about integrations.” The number of meetings I’ve been called into to discuss integrations with customers has gone up…

254,484 Quotes: Fast, Rich, and Easy

Commercial service contractors, do delays in sending repair quotes to your customers impact your approval rate? How much? Are quotes more likely to be approved if they are paper or digital? Do pictures and videos help? These are easy questions…