Entries by Billy Marshall

Get More Bang for your Software Bucks

ServiceTrade sells software, so we spend a reasonable amount of time coming up with ideas and content (like this blog post) to help customers make better and faster decisions about buying software (preferably from ServiceTrade). We are particularly fond of catchy, summary phrases and slogans that are memorable for the same reason that consumer marketers […]

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How Valuable is Your Brand? Part 1

The following story is a preview from an upcoming book about how commercial service contractors can earn “money for nothing” by rethinking the way that they present and deliver the services that they provide their customers. I am amazed at how often I see service contractors spending extraordinary effort to measure the gross margin of […]

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Smartglasses Face a Blurry Future

At the 2012 Google I/O conference, the big “reveal” was Google Glass.  A team of Glass-wearing skydivers live streamed their descent toward the roof of the San Francisco Moscone center where the event was underway.  It was an awe-inspiring stunt, but Google Glass flopped due to a buggy and ridiculous user experience, and the project […]