Entries by Billy Marshall

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What Software Buyers Can Learn from Agile Development and Lean Manufacturing

Software companies long ago abandoned complex release processes where comprehensive new versions would show up every few years. So why do software application buyers continue to plan for and tolerate implementation schedules that span several months or in some cases even years? What’s good for the goose is good for the gander, and software buyers […]

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Winning the Mobile Marathon as a Commercial Service Contractor

There are plenty of examples of companies that have built market success because of their use of mobile technology, including Domino’s, Chick-fil-A, and Starbucks. Starbucks launched their mobile app in early 2011, and it included a mobile pay feature similar to a gift card. Mobile innovation has paid off for Starbucks. They reported that in […]

The All-in-one Software Fairy Tale

  There is no such thing as an “all in one” software application for anything.  Like a unicorn, it is a neat idea (who wouldn’t want a friendly horse with a horn) that is nothing more than a fairy tale. Yet it is probably the most popular unicorn that commercial service contractors (and others as […]

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5 Questions to Help Service Contractors Build More Valuable Businesses

Much of the popular culture in management consulting today is focused on the customer experience. Matt Dixon, the author of one of my favorite management books, The Challenger Sale, is spending many of his cycles promoting another of his books, The Effortless Experience.  Shep Hyken is a customer service guru with a new book called The Convenience […]