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The Must-Attend Conference for Leaders in Commercial Service Companies

Today's market is fraught with challenges for leaders of commercial service companies. From operations to recruitment to customer service - fighting to the top of your market (and fighting to stay there) can overwhelm even the hardest working…
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Building Your Brand through Storytelling

Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story. The Nike marketing department sure figured…
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5 Reasons Why Hiring Millennials No Different Than Hiring Previous Generations

For the last decade, my career has been centered around recruiting and managing millennials. Plus, I am one. When we talk about recruiting and retaining millennials, I know what a lot of people are thinking: I don’t want to. Millennials…
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DWC 2017 Recording: Money for Nothing

When you deliver great service, equipment and systems don't fail, nothing happens, and your customer is left wondering if you're worth the money. When you deliver poor service, systems fail and the customer gets frustrated. You're damned…
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How to choose good software and not get fired

When I joined ServiceTrade to begin its services division in 2012, Billy greeted me with the welcoming threat “if you screw this up I’ll fire your ass.” I’m still with the company, so here is my advice for how to buy good software and…
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Snakes on the Roof!

Every popular book or movie generally hues to a typical formula.  A hero faces a daunting challenge and makes a big effort to overcome trouble.  The reason this formula works is because humans are captivated by trouble and drama.  Jonathan…
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Are your services significant?

Significant objects are worth more than regular objects.  At least that is the conclusion arrived upon by the significant objects project and its team of researchers.  Joshua Glenn and Rob Walker, a writer and a journalist respectively, set…
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Domino's Dominance - There's an App for That

The Digital Wrap Conference was just a week ago, but we already have an update to one of the stories we shared: Domino’s is dominating even more than we reported at the conference. But first, let me set the stage for anyone who wasn’t there. Domino’s…
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3rd Annual ServiceTrade Fishing Tournament - Charleston, SC - October 19, 2016

We are counting down the days to the Digital Wrap Conference in Isle of Palms, SC, and I am happy to announce that the fishing tournament format is all set. As many of you know, we have quite a reputation to uphold based upon previous success…