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How to Grow Your Service Contracting Revenue 24.3% Year Over Year

On average, commercial service contractors who use ServiceTrade grow their invoice revenue by 24.3% year over year. All you have to do is buy ServiceTrade and you’ll grow! Our work here is done. The end. If only it were that simple.…
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The Economic Downturn is Coming. Are You Ready for Greedy Growth?

Trade wars have sent steel prices up twenty five percent and farmers are getting killed by the collapse of the agricultural commodities market.  Job growth slowed to a paltry 75,000 in May, and the two prior months of April and March were…
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The Must-Attend Conference for Leaders in Commercial Service Companies

Today's market is fraught with challenges for leaders of commercial service companies. From operations to recruitment to customer service - fighting to the top of your market (and fighting to stay there) can overwhelm even the hardest working…

What the Series Finale of Game of Thrones Teaches Us About Service Businesses

"What unites people? Armies? Gold? Flags? Stories. There's nothing in the world more powerful than a good story. Nothing can stop it. No enemy can defeat it." This was part of Tyrion Lannister's last great speech on Game of Thrones. His words,…
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How Commercial Service Contractors can Dominate with Mobile Tech

This post is the second in my discussion of how to use mobile technology to dominate your market.  If you haven’t read my first post, you can find it here. In that post, I discuss the basics in taking your customer service mobile - you'll…
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Winning the Mobile Marathon as a Commercial Service Contractor

There are plenty of examples of companies that have built market success because of their use of mobile technology, including Domino's, Chick-fil-A, and Starbucks. Starbucks launched their mobile app in early 2011, and it included a mobile…
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Mapping Your Customer's Journey

Do you have ambition to become the leading service contractor in your market? Does it feel like operational and administrative inefficiencies are holding you back? We get it. It's not easy to lead the market when it feels like you can't…
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Building Your Brand through Storytelling

Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story. The Nike marketing department sure figured…
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How much information is too much?

Check out this image from an Amazon notification that I received during the holiday season.  It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location…