What the Series Finale of Game of Thrones Teaches Us About Service Businesses

"What unites people? Armies? Gold? Flags? Stories. There's nothing in the world more powerful than a good story. Nothing can stop it. No enemy can defeat it." This was part of Tyrion Lannister's last great speech on Game of Thrones. His words,…
,

Mapping Your Customer's Journey

Do you have ambition to become the leading service contractor in your market? Does it feel like operational and administrative inefficiencies are holding you back? We get it. It's not easy to lead the market when it feels like you can't…
, ,

Building Your Brand through Storytelling

Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story. The Nike marketing department sure figured…
, , ,

How much information is too much?

Check out this image from an Amazon notification that I received during the holiday season.  It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location…
, ,

5 Reasons Why Hiring Millennials No Different Than Hiring Previous Generations

For the last decade, my career has been centered around recruiting and managing millennials. Plus, I am one. When we talk about recruiting and retaining millennials, I know what a lot of people are thinking: I don’t want to. Millennials…
,

The Road to Success is Paved with Good Integrations

As VP of Customer Success at ServiceTrade, what everybody calls me at work is “that guy who can answer your questions about integrations.” The number of meetings I’ve been called into to discuss integrations with customers has gone up…
, , ,

Why I Write

Shelley Bainter asked me to write this blog post explaining why I decided I needed to write The Digital Wrap and Money for Nothing in support of ServiceTrade’s marketing strategy.  It’s a great question. Interestingly, the books are mostly…
, ,

What Contractors can Learn from the Mechanic

Megabrands like Amazon and Domino's are outselling their competitors and changing consumer expectations by going on offense and providing better customer experiences that are convenient and transparent. As easy as it is to dismiss these examples…
, , ,

Service Contractors: Grow like a software startup

Every Sunday evening I receive an email from the software investment banking team at Key Bank Capital Markets. The subject line of the email is “Software Valuations,” and the email contains a link to a weekly report that details the valuation…