How Commercial Service Contractors can Dominate with Mobile Tech

This post is the second in my discussion of how to use mobile technology to dominate your market.  If you haven’t read my first post, you can find it here. In that post, I discuss the basics in taking your customer service mobile - you'll…

Winning the Mobile Marathon as a Commercial Service Contractor

There are plenty of examples of companies that have built market success because of their use of mobile technology, including Domino's, Chick-fil-A, and Starbucks. Starbucks launched their mobile app in early 2011, and it included a mobile…
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Update Your Customer Service Certification

Commercial service contractors know a thing or two about continuing education (CE). Depending on your line of work, ignoring CE is not an option if you want to stay in business. Regardless of your line of work, encouraging CE throughout your…
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Avoid This Pitfall When Going Paperless

When we talk to commercial service contracting companies about going paperless, the conversation usually starts with how they envision paperless processes will benefit their back offices by saving time and money. They want to send invoices…
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Mapping Your Customer's Journey

Do you have ambition to become the leading service contractor in your market? Does it feel like operational and administrative inefficiencies are holding you back? We get it. It's not easy to lead the market when it feels like you can't…
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5 Questions to Help Service Contractors Build More Valuable Businesses

Much of the popular culture in management consulting today is focused on the customer experience. Matt Dixon, the author of one of my favorite management books, The Challenger Sale, is spending many of his cycles promoting another of his…
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How much information is too much?

Check out this image from an Amazon notification that I received during the holiday season.  It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location…
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What Contractors can Learn from the Mechanic

Megabrands like Amazon and Domino's are outselling their competitors and changing consumer expectations by going on offense and providing better customer experiences that are convenient and transparent. As easy as it is to dismiss these examples…
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3 More Ways to Get Customers Hooked on Your Feel-Good Brand (Part 2)

You won't make your customer feel good if you provide convenience, transparency, and avoid bad surprises. Those are the bare minimum to meet their expectations. From my last blog post: Dr. Feelgood, from the 1989 Mötley Crüe single,…