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Service Contractors: Grow like a software startup

Every Sunday evening I receive an email from the software investment banking team at Key Bank Capital Markets. The subject line of the email is “Software Valuations,” and the email contains a link to a weekly report that details the valuation…
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Good is Not Good Enough

Amazon does not settle for “good” in the realm of customer service. It is not enough for the customer to simply get what they paid to receive. Amazon wants customers to enjoy the experience in the same manner as a guest might enjoy a good…

Consistent Results are Worth Billions, Part 2

Read part 1: Fraud Doesn't Pay, But Consistent Results are Worth Billions One day you will want to have some outsider set a value for your business as part of an exit strategy or for the purpose of passing the business to a new generation.…
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Fraud Doesn’t Pay, But Consistent Results are Worth Billions

Bernie Madoff was arrested in 2008 for running what is believed to be the largest Ponzi scheme ever. Over a period of more than twenty years, Madoff had convinced wealthy, high profile private clients like Steven Spielberg and the Wilpon family…
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How Valuable is Your Brand? Part 1

The following story is a preview from an upcoming book about how commercial service contractors can earn “money for nothing” by rethinking the way that they present and deliver the services that they provide their customers. I am amazed…
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How Valuable is Your Brand? Part 2

As I indicated in my previous post, the basic finance formula for determining the value of an investment is to assess the amount and the risk of future income streams. Of course, predicting the future is tricky business, so it is best to rely…
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Customer Interfaces: Comparing Apples and Blackberrys

Just over ten years ago, Apple announced the iPhone. Blackberry was the smartphone king with a great keyboard and wheel/ball for email power users.  Now Apple is the most valuable company in the world, and Blackberry is out of the smartphone…
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What's your company worth?

In The Digital Wrap Book, Chapter 14 was titled the Digital Wrap Formula for Maximizing the Value of Your Business.  The chapter covered the technical, financial calculus that can be used to determine the amount a financial buyer might pay…
Billy is an animated speaker
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Make your Business more Valuable by Being more Valuable to your Customers

Billy Marshall often speaks to industry association groups on topics that help service companies be more valuable, successful, productive and more important to their customers. This past May, he spoke in Indianapolis to fire protection companies…