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Is your website mobile friendly? Simple test to avoid Google penalties

 If you expect customers to find you online, they must be able to find you online.  Sounds like circular logic, but it is true.  Google is always shifting their rules to make their search engine more valuable to users and advertisers.…
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What is an Inspection Worth?  About 2X What You are Being Paid!

I recently went to Vegas, but I was not there to gamble away my kids' college funds.  Instead, I was participating in the annual western region meeting of the National Association of Fire Equipment Dealers (NAFED).  During the meeting, an…
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Selling Services? Consider Adding Fine Wine and Artisanal Cheese

As the Internet shrinks the world and arms consumers with information on how much things should cost, the service contractor’s service area will shrink as well. Customers will have information on which contractors are nearby, and they will…

How Good Software "Learns" to Help Service Contractors Over Time.

Operating a business in a vacuum is a handicap.  There's a limit on information you can gather about smart business practices when you are swamped with managing the details of your enterprise.  How helpful would it be to have "partners" in…

The Only Certainties in Life - Death, Taxes...& Software as a Service (SaaS)

- Apologies to Ben Franklin -  .   The actual quote is  "In this world, nothing can be said to be certain, except death and taxes."   If Mr. Franklin were alive today,  there's little doubt that he would add a third item to this list -…
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Amazon Plumbing? Google HVAC? Navigating the Digital Service Contracting Landscape.

What does it mean when two of the biggest names in Internet technology jump into the service contracting business?  It means that service contracting is a huge and lucrative market that is due for a shake up (or a shake down, depending on your…

Introducing the Digital Wrap: Deliver More Service Calls to Get More Service Leads!

Want More Service Call Leads?  Deliver More Service Calls! There is an old saying in sales “Activity yields Activity”.  The more outbound calls you make, the more inbound calls you receive.  The more conversations you have, the more…
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Customer Service is NOT an Accounting Function!!

The history of software applications for service contractors is dominated by accounting applications.  Controlling the business was the first priority for computer deployment. I believe the next wave will be about collaborating with the customer…
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Remember When You had a Parts Business?

Remember the good old days? Before Google and the Internet destroyed your parts business? Remember when advertising was local? When your listing in the yellow pages and the phone number on the side of your trucks would yield calls for replacement…