We are bold. We challenge ourselves and push our customers and the commercial service market outside their comfort zones to change, improve, and grow.
We are curious. Curiosity is the key to our innovation and growth. It drives us to improve ourselves, our work and our company.
We are equals. We embrace diversity in all ways including but not limited to race, ethnicity, sexual orientation, gender identity, political philosophy, and religion and reject all injustices, bias, and marginalization of any people based on the same. We are stronger because we value, listen to, and learn from the individuality of our peers.
We get it done.
We hire smart, creative, driven people, give them the resources to do their work, and we trust them to get it done. Employees know that what they do matters and makes a difference in achieving ServiceTrade’s mission.
We collaborate. We collaborate across departments and levels. We are open and honest about our goals and if we are achieving them. Our success is tied to the success of our customers so we treat them like partners.
We are weird. We are confident in who we are and celebrate our quirks. We make each other laugh, think, and learn new things through our hobbies, habits, and humor.
We gather at the table. We step away from our work in celebration of our achievements and life’s biggest moments.
Meet the ServiceTrade Team
Learn about our backgrounds, how we spend our days, and what makes each of us unique.
Chief Executive Officer
Billy is the CEO at ServiceTrade and author of The Digital Wrap and Money for Nothing. He encourages and inspires other folks to do really interesting things that he is not qualified to do himself. His job is to take all of the blame when things go wrong and give all the credit to others when they go right.
Billy has dedicated his career to software that solves business problems -- whether that business is a Fortune 100 enterprise or a small family-owned contracting company. Billy was the Director of Product Management in Red Hat‘s early days, before joining the executive team as VP of Sales. Billy’s also held VP of Business Development roles and has been President and CEO at other software companies.
Outside of ServiceTrade, Billy is always busy, whether that’s as pit master at the smoker, as captain on his fishing boat stealing stories and bounty from the sea, and as a dad who enjoys outdoor activities with his three beautiful daughters.
Vice President of Sales
Tim came to ServiceTrade with a 25-year history of successful executive sales management. Tim and Billy first met at Red Hat, where Tim was Global Senior Director of Inside Sales.
After Red Hat, Tim continued to expand international sales teams at small and large software providers. Tim has experience with building global sales teams and channels, implementing repeatable and scalable sales processes, and directing operations. At ServiceTrade, Tim works closely with customers to help them realize all the ways that ServiceTrade can make their business more successful. Tim also works with our partner companies to bring their innovations to customers.
When he is not working, Tim keeps busy with his family and cruising his boat, the Timtanic, on Jordan Lake.
Vice President of Inside Sales
Anna leads the ServiceTrade Inside Sales organization in their efforts to enable businesses to grow by attracting new prospects and extending customer relationships beyond the service appointment.
Anna has dedicated her career to building businesses, helping customers, and focusing on personal development for both herself and her team. She brings her expertise of scaling sales organizations from the ground up most notably at Citrix ShareFile where she helped grow the sales organization from 5 to 200 people.
Outside of ServiceTrade, Anna enjoys watching football, cooking and spending time with her husband, two young daughters, and dog.
Vice President of Account Management
Director of Inside Sales
Laura is an expert in sales theory and strategy — and it all started in a tanning salon. From her first job where she learned that if she sold more, she made more, Laura has sought ways to be a stronger salesperson. She’s a popular instructor and speaker, and serves as a mentor to ServiceTrade’s inside territory managers. She grew up in Eastern North Carolina, attended UNC, and has now settled in Raleigh with her dog and cat where she loves fun and relaxing times at spas, restaurants, and while traveling.
Director of Sales - West
Lauren is part of the sales team, where she can use her natural people skills to help customers with their service management needs. She loves to develop strong interpersonal relationships and discover ways in which ServiceTrade can streamline day-to-day operations for its clients.
In her spare time, Lauren teaches voice lessons, barre classes, and buti yoga. She also enjoys playing piano, creating delicious cocktails, and spending time with her beloved dog Charlie and cat Slinky.
Outside Territory Manager - Northwest
Darren calls them like he sees them — both at work and on the basketball court. Darren spends his free time as a high school basketball referee, experience that makes him fair, quick on his feet, and a good listener in his role as a territory manager in the Northwest. Darren, his wife, and four kids keep busy with sports and enjoying the greatness of the outdoors in the Seattle area.
Outside Territory Manager - Southwest
We welcome Al to ServiceTrade!
Outside Territory Manager - Central South
Jack quickly moved through the ranks of ServiceTrade‘s sales team after earning his Master’s Degree at Wake Forest University. Jack’s success has moved him from inside sales to the outside sales team.
Jack grew up in Roanoke, Virginia and has roots in North Carolina, as well. He takes advantage of stream fishing when he can, watches all the UNC sports he can get his hands on, and plays guitar in his downtime.
Chris came to ServiceTrade with a history working with HVAC and mechanical contractors as a manufacturer’s representative for plumbing, mechanical, and HVAC products. Chris serves the Northeast territory and lives locally in Maryland.
When not working, Chris can be found spending time with his wife and three sons; or on the Chesapeake Bay chasing stripers.
Outside Territory Manager - Southeast
Maribeth is a territory manager with more than 10 years of customer relations and marketing experience. She has an entrepreneurial background and a passion for building one-on-one relationships.
Outside of work Maribeth enjoys yoga, hiking, gardening, live music, and mountain trips. Maribeth was recently voted as having one of the best laughs in the office.
Paul is a territory manager on our sales team. He joined ServiceTrade knowing that software is vitally important for independent business owners who want to grow and thrive against the competition. In his free time, Paul enjoys sports, reading, and watching the timeless classic Seinfeld. During lunch, Paul and a few of his colleagues can be found following their favorite Korean BBQ food truck around the area.
Danny and his wife are transplants to the Triangle from western Massachusetts, where Danny worked as an electrician for a number of years. Now in sales at ServiceTrade, he’s helping other service business owners solve some of the problems he knows first-hand that they face. In their free time, the couple spends time parenting (and adoring) their young son and walking their dogs Sadie and Cooper through a nearby state park.
Will began his sales career at ServiceTrade. Will grew up in the furniture capital of the world, High Point, NC, in a furniture family. Will spent his own summers working in the trade - both in the factory and in sales. All of this work has well prepared him to be a great resource for commercial service contractors who are looking for ways to update their business. Will graduated from Ole Miss and is a big fan of sports, especially the heated Tobacco Road rivalries.
Brett moved from his small hometown in New Jersey to East Carolina University to ServiceTrade. Brett knew right away during his first visit that ECU and North Carolina were the right place for him. He enjoys spending spare time on the water during the warmer months and hiking when it gets colder. He spends a lot of time watching college basketball, especially the nearby Duke Blue Devils.
Sales has its ups and downs, so Brett loves that his colleagues lift him up on a bad day and that there’s a ton of laughter in the sales team.
Matt began his sales career at ServiceTrade where it’s nice to be talking about products that are actually helpful to their users. After 11 years in human services, Matt chose ServiceTrade for a career change for its ongoing professional development and constant support from his team.
A native of Northern Vermont, Matt keeps busy being active and remaining physically fit, enjoying the mild North Carolina winter, and having all the fun that comes with being Uncle Matt.
When Quinton moved to ServiceTrade, he moved from attics and crawlspaces to a desk and a phone. In his previous gig as an IT and networking technician, he was on the front line of service calls. Now, he’s bringing that perspective to help contractors make their service operations more efficient. Quinton started playing hockey at age 8 and ascended to the captaincy of the ECU team and played the junior-hockey level until an injury temporarily took him off the ice. Now, Quinton is getting back to the game, playing a lot of golf, and having fun outdoors with his two Australian Shepherds.
One thing Charlie wants to make clear, his perfect day includes brunch and golf. A native of Charlotte, Charlie graduated from UNC then went to work in the in-house service division of a trucking company. Seeking a change from operations to sales, Charlie now brings his experience to the table for commercial service contractors. One of his favorite things about working at ServiceTrade is the friends he’s made — together they’re perfecting their sales skills and their brunch/golf routine.
J (Joseph) is the seventh of his name as happens occasionally in his native North Carolina. He studied history at Davidson College, with a focus in Southeast Asia. J cut his teeth in medical software and medical devices before starting at ServiceTrade where he likes talking to service contractors about using technology to be more efficient. He prefers to spend his free time hunting with his bird dog, fishing, biking, and doing anything outdoors.
Trey learned the value of a dollar the hard way - by working in his dad’s construction business. Growing up in a construction family along with the sales gene he picked up from his mom, make it easy for Trey to relate to the struggles of running a commercial service business.
He checks every item in the list of possible NC outdoor hobbies: skiing, golf, rock climbing, fishing, surfing, and more. Trey also mentors 6th graders in a local youth program.
Sales Development Manager
Megan’s entrepreneurial spirit began as a young child when she raced her siblings to complete the highest-paying household chores. Megan learned early the value of a dollar and how to control what she earned. Megan and Anna McMahon share experience at Citrix and growing the sales team at Twenty20. Now, Megan leads ServiceTrade’s sales development team.
Megan loves road trips and great food. She recommends the short drives to Mateo in Durham, Lantern in Chapel Hill, and any place along the coast.
Strategic Account Development
Katherine enjoys the many hats she gets to wear at ServiceTrade. She serves as a part-time detective, therapist, consultant, and trusted advisor to help commercial service contractors see the value ServiceTrade can add to their companies.
Outside of work, Katherine loves to travel (ask about her backpacking adventures), and enjoys reading, running, and spending time with her two very smart Border Collies. She is also a proud UNC grad - Go Heels!
We welcome Pablo to ServiceTrade!
We welcome Juanita to ServiceTrade!
We welcome Chelsea to ServiceTrade!
We welcome Jake to ServiceTrade!
We welcome Rachel to ServiceTrade!
Vice President of Customer Success
James is the leader of the ServiceTrade team that leads customers to successfully using technology to make their business stronger.
For more than ten years, James has been using his diverse technology skill set to help small businesses with the miscellaneous IT issues every business finds itself facing at some point or another. James’s expertise is valuable to service companies that may not have their own IT resources.
James enjoys playing video games, golf, and tennis in his spare time.
Aaron oversees onboarding new customers who join ServiceTrade. He ensures that the right resources are assigned to efficiently get users up and running. Outside of ServiceTrade, Aaron spends his time working on projects around the house, spending time with his wife in and around Raleigh and keeping up with the craft beer scene.
Account Manager West and Central South
David brings more than a decade of customer service experience and technology support to the ServiceTrade team. He has experience owning and operating small businesses and understands the need for efficiency and productivity. Through that journey, a deep drive for results and strong customer focus has led David to ServiceTrade. Outside of work you can find David spending quality time with his family, playing shows with his Raleigh-based band, and enjoying the booming beer culture of the Triangle.
Dorothy was born and raised in North Carolina. She began her sales career with ServiceTrade where she brought a strong background in customer service. With over 10 years of restaurant experience, she understands the importance of a happy customer and painless process. In her free time you can find her singing to her pets, hunting for crystals, or getting creative in the kitchen.
Account Manager Southeast
Jon started off in small towns in the upper Midwest, spent some time in Chicago, and now calls Durham home. Jon worked for a non-profit that gave youth in Chicago a fun, safe place to hang out after school. After 7 years in this rewarding and challenging work, he then switched to technology first at Apple and now at ServiceTrade. Jon joins the large number of musicians on our team and also loves turning a small investment in woodworking materials into a cool piece of furniture.
Wes is the guy who talks to the engineers so you don‘t have to. His main focus is providing technical support and training for customers. When he’s not working directly with customers, he‘s partnering with the product team to offer insight into the user’s experience. Outside of ServiceTrade, Wes enjoys web design, woodworking, and cooking good ole’ fashioned North Carolina barbecue.
Gaganjeet started going by "G" in middle school to make things simple. And making things simple is what he does as an integrations engineer on the success team for ServiceTrade customers. G is a world traveler, with favorite spots in Scotland for its people and history, and India for its refreshing beauty. He‘s also a fan of any place that’s serving delicious, local food.
David has more than ten years’ experience leading training teams, creating learning materials and facilitating professional training. He joined ServiceTrade to lead the ServiceTrade Certification program. When not working, he enjoys cooking, exploring new places to eat, playing video games, listening to podcasts, and hanging out with his miniature dachshunds, Bella and Kermit the Dog.
Jamale helps ServiceTrade users shoot down issues and learn new ways of using the app. From an Air Force family, Jamale spent his youth in Europe, Maryland, and Hawaii and considers Maryland home. He enjoys "competing" in the company’s fantasy football league and as with a lot of UNC grads, is a basketball fan.
Spend some time with Patrick and you’ll learn that being part of a team is his thing. As a competitive swimmer in school and a musician in a band, he works hard to make his contributions matter. And he has brought that team mentality and a diverse background in customer service to ServiceTrade’s onboarding team. Outside of ServiceTrade, he’s probably working in a local music studio, playing with the band, or walking his dog Gus around Carrboro.
You could call Dax a genius when it comes to technical customer support, he earned a lot of experience at a big-name shop at the mall. At ServiceTrade, Dax helps customers troubleshoot questions and issues as they pop up. Dax’s creativity comes through in the ways he and his band uniquely blend imagery with their music, using what he learned in the media center at UNC as a communications major. His sense of humor shows in the names of his dog and cat duo Frank and Beans. Dax used to think that dogs were better than cats, but these days he’s not so sure.
Sean‘s background is in construction and maintenance, including 10 years as a manager — so you can see how ServiceTrade is a natural fit. Even though he’s been in North Carolina for 20 years, his wife will not let him claim to be a southerner. The couple spend their free time working down their list of home improvement projects. Sean is also an artist who works on local public art projects around the Triangle.
Lindsay has liked making things easier for customers since she began at ServiceTrade. Both of her parents worked in offices that are like our customers’ so she knows how difficult those jobs can be. Lindsay grew up in Central North Carolina and went to college in Greensboro studying theater, dance, and some long-forgotten French. She takes advantage of all the cool cultural activities that have become available in Durham and explores the town with her doodle dogs Gertie and Henry.
Data Support Specialist
Dylan joins ServiceTrade with a full background of technical support experience. Whether you called him a geek or a genius, Dylan’s spent more than 13 years helping users get what they need from their technology. A native North Carolinian, his US Marine Corps family was based in "down east" North Carolina. Dylan’s family roots run deep in Maine where he and his wife love to visit. Fishing is his first choice when not working, as are hanging out with his cleverly named cat Cat, and miniature schnauzer, Urijah.
Data Support Specialist
Sara brings a unique perspective to the success team since her IT education at UNC was focused on how society and technology impact each other. Her technology experience has included basic programming, creating educational programs at the Morehead Planetarium, and helping the people in her life figure out how to use their devices!
Sara’s passions include learning new things, especially about sea life at aquarium visits, exploring North Carolina, and enjoying good food at home and out with friends. Sara shares a hometown of Salisbury, NC with a favorite office beverage, Cheerwine.
Adam’s background as an English literature major, a teacher, and an Apple support technician make him a perfect fit for the success team. His teaching skills coupled with an aptitude for technology means that he makes answers easy for customers to understand when they have a question.
Adam keeps busy with reading, making music, and raising his family on the farm where his grandfather was born.
It all started with RuneScape. Ray loved the video game so much that he taught himself how to work around the parental controls that were supposed to keep him from spending so much time playing it. And that’s what started Ray’s love of technology, taking things apart, and rebuilding them. When Ray’s not rebuilding his toys, playing video games, or helping ServiceTrade customers, he combs shops for interesting additions to his vinyl collection and works on his scores in pool and bowling.
PartsLedger Customer Success Specialist
Casey leads customers through implementation and provides ongoing support for PartsLedger, ServiceTrade’s parts management application. Casey is a father, husband, and musician whose curiosity led him to explore work in marketing, sales, and technical support for 8 years before moving to ServiceTrade. Casey’s education is in studio recording, but he found that his love for the studio was diminished when it turned into his job, so that’s now where you’ll find him in his spare time.
Customer Success Specialist
Christian was drawn to a career in technology so he used his gaming skills to teach himself to code. That tech tinkering hobby, while he worked with his hands in construction and later as the assistant general manager of a butcher shop, eventually turned into a strong competency that led him to ServiceTrade. Christian is a native of NC and graduate of UNC-Greensboro who spends his free time with his wife and two dogs hiking, camping, and fly fishing for what usually turns out to be comically tiny fish.
Customer Success Specialist
Ricky is happiest at work and in his hobbies when he’s being challenged and learning new things. At ServiceTrade, he’s using his skills in breaking down a challenge in the day-to-day troubleshooting and advice that customers need. His love of learning led him to technology, and a job with Apple. It led him to explore cooking Asian cuisine, with specialities in Korean BBQ, bulgogi, and dumplings. And it led him to the poker table with his friends after the movie Rounders inspired them to learn to play and become good enough for Ricky to travel the US for tournaments. Ricky’s secret in poker is -- actually, we’d better not say.
Customer Success Specialist
We welcome Daniel to ServiceTrade!
Customer Success Specialist
We welcome Trevor to ServiceTrade!
Customer Success Specialist
We welcome Ariel to ServiceTrade!
Customer Success Specialist
We welcome Kat to ServiceTrade!
Customer Success Specialist
We welcome Brittany to ServiceTrade!
Customer Success Specialist
We welcome Geoff to ServiceTrade!
Gus landed in support because he is the best employee support agent on the team. Gus excels in maximizing his belly rubbing potential by laying in a spot that is simultaneously in his coworkers‘ walking path and in the sun. Gus is always eager to help anyone with their snacking and lunch. Outside of work, he is the leader of the Couch Potato Confederacy and serves as the King of Carrboro.
Chief Technology Officer
Brian is responsible for ServiceTrade’s technology innovations.
Brian has been elbows-deep in the technology at the heart of ServiceTrade web and mobile applications since the first line of code was written -- long before there were such things as mobile applications.
Brian’s upbringing on a chicken farm has given him a practicality that he applies to his work and plenty of fun stories to share along the way.
When he’s not leading ServiceTrade’s development team, Brian spends time with his wife and two beautiful young daughters or running and cycling with friends.
Vice President of Engineering
Ramin leads the software engineering team at ServiceTrade, delivering and maintaining high-quality software.
Ramin has over 20 years experience in software architecture and development, including 10 years in leadership and management roles. Ramin has been in multiple startups. Before ServiceTrade, he was at Netsertive where he took the engineering team from two engineers to a 50-person multi-location, multi-discipline engineering team.
Ramin enjoys traveling, he has visited more than 12 countries and would love to see more. Ramin also loves spending time with family and friends, cooking, and gardening.
Vaughn spends his days designing, building, and maintaining the ServiceTrade application. When he’s not building apps, you can find him working on house repairs, kid raising, and tinkering with programming projects. His claim to fame is building his own kitchen cabinets.
Senior Software Engineer
Eric works with other members of ServiceTrade’s team to develop and improve on features for our web application. His hobbies include playing the guitar, cooking spicy food, and reading books about history.
As a senior software engineer at ServiceTrade, Jason finds reward in how his work impacts people in our community. His wife is from a family of contractors so he has seen how hard our customers work and the challenges he’s helping them solve. He brings with him extensive computer engineering experience with focus in security and scalability. Outside of work, he tries to find the bottom of to-do lists from his family and gets outdoors to cycle on the area’s beautiful greenway trails.
Marc considers his role in quality assurance as the last line of defense. He spends his days trying to root out any bugs before they reach customers. Outside of work Marc writes short stories, drums in a local Taiko group, plays Dungeon and Dragons with other ServiceTraders, cheers on the Carolina Hurricanes and follows all sports from his home state of Hawaii. Marc recently adopted a sweet dog, Nahoa, who was displaced by Hurricane Florence.
Graham monitors the application’s infrastructure and guides scaling up as the company grows. Before ServiceTrade, he spent five years working as a super computers systems administrator at Purdue University and at Cycle Computing where he fell in love with the start-up culture. He brings his perspectives with super-computer scale to the challenges of a growing infrastructure.
Outside of work, Graham builds guitar pedals, modular synthesizers, and quad copters.
Product Manager, PartsLedger
Adam has uses his training as a bioengineer to make technology better for the people who use it. Most recently at Red Hat and previously at Apple, he has been hands-on in improving the customer’s experience and scaling up a solution. That’s what he’s doing for ServiceTrade in his role as PartsLedger product manager.
Adam roasts his own coffee so that he can keep up with his superhero wife and two young boys. From his first home in central NY to his new home in central NC, he loves exploring and learning about the natural world, connecting with people, and making things that matter.
Product Manager, ServiceForms
Ginny manages ServiceTrade’s integrated data collection application, ServiceForms. She has more than 10 years of experience in marketing, business development, and client service in the legal industry. A North Carolina native, Ginny grew up in Greensboro and graduated from Appalachian State. After a short stint in the golf industry, she went back to school at UNC. When she’s not at work, you can usually find her on the sidelines at one of her girls’ soccer games.
Shawn is responsible for defining how ServiceTrade can solve the problems faced by commercial service contractors.
Shawn has been directing the path of ServiceTrade’s technology since its origins at Dunnwell. Shawn serves as product manager and knows how our users can get the most of the application. Shawn now applies that knowledge and experience to lead marketing as well as product management.
You can also find Shawn cooking up a storm at home, or enjoying some outdoor activities with his wife and two dogs.
Director of Marketing and PR
Shelley works on our marketing communications programs and manages the Digital Wrap Conference.
Trained as a meteorologist, Shelley found herself building a marketing career at Red Hat in its early days. Later she refined those skills at Raleigh marketing agency Sinclair & Co. then at global big data company Teradata before joining ServiceTrade.
Shelley is a volunteer with Make-A-Wish of Eastern NC. Her best ideas come when she’s outside running, gardening, and cheering on the Carolina Hurricanes. Go Canes!
Greg is ranked #19 in the world for Rock Band Drums and has been ranked as high as #70 in the world for Guitar Hero. What else do you need to know?! His analytical mind makes him great at defining, measuring, and monitoring the systems and processes that run our sales and marketing programs – and at conquering games. When not at a screen, he’s busy with team sports and doting over his girlfriend and their puppy equally.
Miriam brings thoughtful controls to all of ServiceTrade‘s operations and leads the company’s accounting department. She has more than 15 years of accounting experience, gravitating to it often enough early in her career to pursue her Master‘s Degree in accounting. Even though her Master’s is from NC State, Miriam is a true blue native Tarheel who spends her free time keeping an eye on her three daughters, two dogs, and the UNC basketball score.
HR and Accounting Administrator
After working with us as a valued and trusted contractor since ServiceTrade got its start, we are thrilled that Dorcas transitioned to full time in 2019. She has filled the role of accounting support for several companies in the Triangle and is an entrepreneur in her own right as well. At ServiceTrade, she wears hats in accounting and human resources. In her free time she loves entertaining friends around the table and at her beach condo that she and her husband enjoy with family and friends.
Lauren takes care of invoicing ServiceTrade customers and keeping in touch with them about payment. Throughout her experience in office management and accounting she’s held roles vital to keeping the company’s finances and operations on track. Outside of work, she and her golden retriever get out for nice long walks. Back at home, Lauren is busy in the kitchen or at the grill, sometimes, she confesses, thinking about ways to improve her golf game.
Charlie is the shortest and the most adored member of the ServiceTrade team. Since joining in 2016, he’s been in charge of all fetching, barking, and begging for treats. He frequently crashes meetings and takes naps during the day. In his free time, Charlie chases toys, takes his human for walks, and hangs out with his buddy Slinky.