Meet the ServiceTrade Team

Learn about our backgrounds, how we spend our days, and what makes each of us unique.

Sales

Billy Marshall

Billy Marshall

Chief Executive Officer

Billy is the CEO at ServiceTrade and author of The Digital Wrap and Money for Nothing. He encourages and inspires other folks to do really interesting things that he is not qualified to do himself. His job is to take all of the blame when things go wrong and give all the credit to others when they go right.

Billy has dedicated his career to software that solves business problems -- whether that business is a Fortune 100 enterprise or a small family-owned contracting company. Billy was the Director of Product Management in Red Hat‘s early days, before joining the executive team as VP of Sales. Billy’s also held VP of Business Development roles and has been President and CEO at other software companies.

Outside of ServiceTrade, Billy is always busy, whether that’s as pit master at the smoker, as captain on his fishing boat stealing stories and bounty from the sea, and as dad, enjoying outdoor activities with his three beautiful daughters.

Tim Spink

Tim Spink

Vice President of Sales

Tim comes to ServiceTrade with a 25-year history of successful executive sales management. Tim and Billy first met at Red Hat, where Tim was Global Senior Director of Inside Sales.

After Red Hat, Tim continued to expand international sales teams at small and large software providers. Tim brings experience with building global sales teams and channels, implementing repeatable and scalable sales processes, and directing operations. At ServiceTrade, Tim works closely with customers to help them realize all the ways that ServiceTrade can make their business more successful. Tim also works with our partner companies to bring their innovations to our customers.

When he is not working, Tim keeps busy with his family and cruising his boat, the Timtanic, on Jordan Lake.

Anna McMahon

Anna McMahon

Vice President of Inside Sales

Anna leads the ServiceTrade Inside Sales organization in their efforts to enable businesses to grow by attracting new prospects and extending customer relationships beyond the service appointment.

Anna has dedicated her career to building businesses, helping customers, and focusing on personal development for both herself and her team. She brings her expertise of scaling sales organizations from the ground up most notably at Citrix ShareFile where she helped grow the sales organization from 5 to 200 people.

Outside of ServiceTrade, Anna enjoys watching football, cooking and spending time with her husband, two young daughters and two dogs.

Lauren Rice

Lauren Rice

Outside Territory Manager - West

Lauren is part of the sales team, where she can use her natural people skills to help customers with their service management needs. She loves to develop strong interpersonal relationships and discover ways in which ServiceTrade can streamline day-to-day operations for its clients.

In her spare time, Lauren teaches voice lessons, barre classes, and buti yoga. She also enjoys playing piano, creating delicious cocktails, and spending time with her beloved dog Charlie and cat Slinky.

Chris Kidwell

Chris Kidwell

Outside Territory Manager - Northeast

Chris comes to ServiceTrade with a history working with HVAC and mechanical contractors as a manufacturer’s representative for plumbing, mechanical, and HVAC products. Chris serves the Northeast territory and lives locally in Maryland.

When not working, Chris can be found spending time with his wife and two young boys; or on the Chesapeake Bay chasing stripers.

Maribeth Steffen

Maribeth Steffen

Outside Territory Manager - Southeast

Maribeth is a territory manager with more than 10 years of customer relations and marketing experience. She has an entrepreneurial background and a passion for building one-on-one relationships.

Outside of work Maribeth enjoys yoga, hiking, gardening, live music, and mountain trips.

Jack Gauss

Jack Gauss

Outside Territory Manager - Central South

Jack is beginning his career at ServiceTrade after earning his Master’s Degree at Wake Forest University. Jack grew up in Roanoke, Virginia and has roots in North Carolina, as well. He takes advantage of stream fishing when he can, watches all the UNC sports he can get his hands on, and plays guitar in his downtime.

Paul F. Vandergrift IV

Paul F. Vandergrift IV

Territory Manager

Paul is a territory manager on our sales team. He joined ServiceTrade knowing that software is vitally important for independent business owners who want to grow and thrive against the competition. In his free time, Paul enjoys sports, reading, and watching the timeless classic Seinfeld. During lunch, Paul and a few of his colleagues can be found following their favorite Korean BBQ food truck around the area.

Michael Sasser

Michael Sasser

Territory Manager

When you talk to Michael, you learn that what he says is true: He loves talking to people. As a Chapel Hill, NC fireman for ten years, he helped people every day. At ServiceTrade, he’s driven to do the same — in very different ways. Michael has also worked as an electrician and has owned a small business so he understands a lot of what our prospective customers have on their plates. Outside of work, he loves being outdoors on the water and in the mountains.

Daniel Geary

Daniel Geary

Territory Manager

Danny and his wife are recent transplants to the Triangle from western Massachusetts, where Danny worked as an electrician for a number of years. Now in sales at ServiceTrade, he’s helping other service business owners solve some of the problems he knows first-hand that they face. In their free time, the couple spends time walking their dogs Sadie and Cooper through a nearby state park and finding the best music venues and restaurants in Raleigh.

Will Moore

Will Moore

Territory Manager

Will is beginning his sales career at ServiceTrade. Will grew up in the furniture capital of the world, High Point, NC, in a furniture family. Will spent his own summers working in the trade - both in the factory and in sales. All of this work has well prepared him to be a great resource for commercial service contractors who are looking for ways to update their business. Will graduated from Ole Miss and is a big fan of sports, especially the heated Tobacco Road rivalries.

Dorothy Westall

Dorothy Westall

Territory Manager

Dorothy was born and raised in North Carolina. She began her sales career with ServiceTrade where she brought a strong background in customer service. With over 10 years of restaurant experience, she understands the importance of a happy customer and painless process. In her free time you can find her singing to her pets, hunting for crystals, or getting creative in the kitchen.

Katherine Holden

Katherine Holden

Sales Development

Katherine enjoys the many hats she gets to wear as a Sales Development Representative at ServiceTrade. She serves as a part-time detective, therapist, consultant, and trusted advisor to help commercial service contractors see the value ServiceTrade can add to their companies.

Outside of work, Katherine loves to travel (ask about her backpacking adventures), and enjoys reading, running, and spending time with her two very smart Border Collies. She is also a proud UNC grad - Go Heels!

Customer Success

James Jordan

James Jordan

Vice President of Customer Success

James is the leader of the ServiceTrade team that answers support emails and calls, identifies and reports software bugs, and assists new customers with training, setup and usage questions.

For more than ten years, James has been using his diverse technology skill set to help small businesses with the miscellaneous IT issues every business finds itself facing at some point or another. James’s expertise is valuable to service companies that may not have their own IT resources.

James enjoys playing video games, golf, and tennis in his spare time.

Aaron Shoemaker

Aaron Shoemaker

Director of Customer Success

Aaron oversees onboarding new customers who join ServiceTrade. He ensures that the right resources are assigned to efficiently get users up and running. Outside of ServiceTrade, Aaron spends his time working on projects around the house, spending time with his wife in and around Raleigh and keeping up with the craft beer scene.

David Teeter

David Teeter

Account Manager

David brings more than a decade of customer service experience and technology support to the ServiceTrade team. He has experience owning and operating small businesses and understands the need for efficiency and productivity. Through that journey, a deep drive for results and strong customer focus has led David to ServiceTrade. Outside of work you can find David spending quality time with his family, playing shows with his Raleigh-based band, and enjoying the booming beer culture of the Triangle.

Wesley Cox

Wesley Cox

Account Manager

Wes is the guy who talks to the engineers so you don‘t have to. His main focus is providing technical support and training for customers. When he’s not working directly with customers, he‘s partnering with the product team to offer insight into the user’s experience. Outside of ServiceTrade, Wes enjoys web design, woodworking, and cooking good ole’ fashioned North Carolina barbecue.

Lindsey Nguyen

Lindsey Nguyen

Account Manager

A Chicago-based account manager, Lindsey has a background in sales and education. Guidance and curiosity come naturally to her which allows her to be attentive to a service contractor’s needs.

Lindsey loves to run, read, and travel with her husband and her rescue pup, Quinn. You might also look for her riding around Chicago on her big teal bike!

G. Singh

G. Singh

Integrations Engineer

Gaganjeet started going by "G" in middle school to make things simple. And making things simple is what he does on the support team for ServiceTrade customers. G is a world traveler, with favorite spots in Scotland for its people and history, and India for its refreshing beauty. He‘s also a fan of any place that’s serving delicious, local food.

David Varnedoe

David Varnedoe

Training Programs Engineer

David has more than ten years’ experience leading training teams, creating learning materials and facilitating professional training. He joined ServiceTrade to lead the ServiceTrade Certification program. When not working, he enjoys cooking, exploring new places to eat, playing video games, listening to podcasts, and hanging out with his miniature dachshund, Kermit the Dog.

Jamale Smith

Jamale Smith

Project Manager

Jamale helps ServiceTrade users shoot down issues and learn new ways of using the app. From an Air Force family, Jamale spent his youth in Europe, Maryland, and Hawaii and considers Maryland home. He enjoys "competing" in the company’s fantasy football league and as with a lot of UNC grads, is a basketball fan.

Patrick O’Neill

Patrick O’Neill

Project Manager

Spend some time with Patrick and you’ll learn that being part of a team is his thing. As a competitive swimmer in school and a musician in a band, he works hard to make his contributions matter. And he has brought that team mentality and a diverse background in customer service to ServiceTrade’s services team. Patrick has his eye on keeping the help center up-to-date and adding new articles and videos as our app evolves. Outside of ServiceTrade, he’s probably working in a local music studio, playing with the band, or walking his dog Gus around Carrboro.

Dax Beaton

Dax Beaton

Project Manager

You could call Dax a genius when it comes to technical customer support, he earned a lot of experience at a big-name shop at the mall. At ServiceTrade, Dax helps customers troubleshoot questions and issues as they pop up. Dax’s creativity comes through in the ways he and his band uniquely blend imagery with their music, using what he learned in the media center at UNC as a communications major. His sense of humor shows in the names of his dog and cat duo Frank and Beans. Dax used to think that dogs were better than cats, but these days he’s not so sure.

Sean Durham

Sean Durham

Project Manager

Sean‘s background is in construction and maintenance, including 10 years as a manager — so you can see how ServiceTrade is a natural fit. Even though he’s been in North Carolina for 20 years, his wife will not let him claim to be a southerner. The couple spend their free time working down their list of home improvement projects. Sean is also an artist who works on local public art projects around the Triangle.

Lindsay Carter

Lindsay Carter

Support Specialist

Lindsay has liked making things easier for customers since she began at ServiceTrade. Both of her parents worked in offices that are like our customers’ so she knows how difficult those jobs can be. Lindsay grew up in Central North Carolina and went to college in Greensboro studying theater, dance, and some long-forgotten French. She takes advantage of all the cool cultural activities that have become available in Durham and explores the town with her two doodle dogs Gertie and Henry.

Jon Bakker

Jon Bakker

Support Specialist

Jon started off in small towns in the upper Midwest, spent some time in Chicago, and now calls Durham home. Jon worked for a non-profit that gave youth in Chicago a fun, safe place to hang out after school. After 7 years in this rewarding and challenging work, he then switched to technology first at Apple and now at ServiceTrade. Jon joins the large number of musicians on our team and also loves turning a small investment in woodworking materials into a cool piece of furniture.

Dylan Higgins

Dylan Higgins

Support Specialist

Dylan joins ServiceTrade with a full background of technical support experience. Whether you called him a geek or a genius, Dylan’s spent more than 13 years helping users get what they need from their technology. A native North Carolinian, his US Marine Corps family was based in "down east" North Carolina. Dylan and his fiancé are planning a wedding later in 2019 in Maine where Dylan’s family roots run deep. Fishing is his first choice when not working, as are hanging out with his cleverly named cat Cat, and miniature schnauzer, Urijah.

Gus

Gus

Support Dog

Gus landed in support because he is the best employee support agent on the team. Gus excels in maximizing his belly rubbing potential by laying in a spot that is simultaneously in his coworkers‘ walking path and in the sun. Gus is always eager to help anyone with their snacking and lunch. Outside of work, he is the leader of the Couch Potato Confederacy and serves as the King of Carrboro.

Engineering

Brian Smithwick

Brian Smithwick

Chief Technology Officer

Brian is responsible for ServiceTrade’s technology innovations.

Brian was part of DunnWell‘s founding team and was responsible for all technology infrastructure and innovations from DunnWell’s inception in 2003 to its purchase by a Fortune 500 public company in September 2012. Brian has been elbows-deep in the technology at the heart of ServiceTrade web and mobile applications since the first line of code was written -- long before there were such things as mobile applications.

Brian’s upbringing on a chicken farm has given him a practicality that he applies to his work and plenty of fun stories to share along the way.

When he’s not leading ServiceTrade’s development team, Brian spends time with his wife and two beautiful young daughters or running and cycling with friends.

Ramin Shahriari

Ramin Shahriari

Vice President of Engineering

Ramin leads the software engineering team at ServiceTrade, delivering and maintaining high-quality software.

Ramin has over 20 years experience in software architecture and development, including 10 years in leadership and management roles. Ramin has been in multiple startups. Before ServiceTrade, he was at Netsertive where he took the engineering team from two engineers to a 50-person multi-location, multi-discipline engineering team.

Ramin enjoys traveling, he has visited more than 12 countries and would love to see more. Ramin also loves spending time with family and friends, cooking and gardening.

Vaughn Clayton

Vaughn Clayton

Senior Software Engineer

Vaughn spends his days designing, building, and maintaining the ServiceTrade application. When he’s not building apps, you can find him working on house repairs, kid raising, and tinkering with programming projects. His claim to fame is building his own kitchen cabinets.

Eric Burns

Eric Burns

Senior Software Engineer

Eric works with other members of ServiceTrade’s team to develop and improve on features for our web application. His hobbies include playing the guitar, cooking spicy food, and reading books about history.

Marc Asato

Marc Asato

Quality Assurance Engineer

Marc considers his role in quality assurance as the last line of defense. He spends his days trying to root out any bugs before they reach customers. Outside of work Marc writes short stories, drums in a local Taiko group, plays Dungeon and Dragons with other ServiceTraders, cheers on the Carolina Hurricanes and follows all sports from his home state of Hawaii. Marc recently adopted a sweet dog, Nahoa, who was displaced by Hurricane Florence.

Graham McCullough

Graham McCullough

Dev-Ops Engineer

Graham monitors the application’s infrastructure and guides scaling up as the company grows. Before ServiceTrade, he spent five years working as a super computers systems administrator at Purdue University and at Cycle Computing where he fell in love with the start-up culture. He brings his perspectives with super-computer scale to the challenges of a growing infrastructure.

Outside of work, Graham builds guitar pedals, modular synthesizers, and quad copters.

Marketing and Product Management

Shawn Mims

Shawn Mims

Director of Marketing

Shawn is responsible for defining how ServiceTrade can solve the problems faced by commercial service contractors.

Shawn has been directing the path of ServiceTrade’s technology since its origins at Dunnwell. Shawn has served as product manager for nearly 5 years and knows how our users can get the most of the application. Shawn now applies that knowledge and experience to lead marketing as well as product management.

You can also find Shawn cooking up a storm at home, or enjoying some outdoor activities with his wife and two dogs.

Shelley Bainter

Shelley Bainter

Marketing Manager

Shelley works on our marketing communications programs and manages the Digital Wrap Conference.

Trained as a meteorologist, Shelley found herself building a marketing career at Red Hat in its early days. Later she refined those skills at Raleigh marketing agency Sinclair & Co. then at global big data company Teradata before joining ServiceTrade.

Shelley is a volunteer with Make-A-Wish of Eastern NC. Her best ideas come when she’s outside running, gardening, and cheering on the Carolina Hurricanes. Go Canes!

Ginny Allen

Ginny Allen

Marketing Manager

Ginny manages ServiceTrade’s digital marketing programs and partnerships with trade associations. She has more than 10 years of experience in marketing, business development, and client service in the legal industry. A North Carolina native, Ginny grew up in Greensboro and graduated from Appalachian State. After a short stint in the golf industry, she went back to school at UNC. When she’s not at work, you can usually find her on the sidelines at one of her girls’ soccer games.

Adam Strong

Adam Strong

Product Manager

Adam has uses his training as a bioengineer to make technology better for the people who use it. Most recently at Red Hat and previously at Apple, he has been hands-on in improving the customer’s experience and scaling up a solution. That’s what he’s doing for ServiceTrade in his role as PartsLedger product manager.

Adam roasts his own coffee so that he can keep up with his superhero wife and two young boys. From his first home in central NY to his new home in central NC, he loves exploring and learning about the natural world, connecting with people, and making things that matter.

Accounting and Operations

Miriam Migdal

Miriam Migdal

Controller

Miriam will help if you ever have a question about your bill as she oversees all of ServiceTrade’s accounting functions. She has more than 15 years of accounting experience, gravitatating to it often enough early in her career to pursue her master‘s degree in accounting. Even though her master’s is from NC State, Miriam is a true blue native Tarheel who spends her free time keeping an eye on her three daughters, two dogs, and the UNC basketball score.

Dorcas Stapleton

Dorcas Stapleton

HR and Accounting Administrator

After working with us as a valued and trusted contractor since ServiceTrade got its start, we are thrilled that Dorcas transitioned to full time in 2019. She has filled the role of accounting support for several companies in the Triangle and is an entrepreneur in her own right as well. At ServiceTrade, she wears hats in accounting and human resources. In her free time she loves entertaining friends around the table and at her beach condo that she and her husband are currently renovating after the damaging 2018 hurricane season.

Charlie

Charlie

Data Dog

Charlie is the shortest and the most adored member of the ServiceTrade team. Since joining in 2016, he’s been in charge of all fetching, barking, and begging for treats. He frequently crashes meetings and takes naps during the day. In his free time, Charlie chases toys, takes his human for walks, and hangs out with his buddy Slinky.

Join Our Team

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