Meet the ServiceTrade Team

Learn about our backgrounds, how we spend our days, and what makes each of us unique. Then let’s connect on LinkedIn.

Billy Marshall

Billy Marshall

Chief Executive Officer

Billy is the CEO at ServiceTrade and author of The Digital Wrap. He encourages and inspires other folks to do really interesting things that he is not qualified to do himself. His job is to take all of the blame when things go wrong and give all the credit to others when they go right.

Billy has dedicated his career to software that solves business problems -- whether that business is a Fortune 100 enterprise or a small family-owned contracting company. Billy was the Director of Product Management in Red Hat‘s early days, before joining the executive team as VP of Sales. Billy’s also held VP of Business Development roles and has been President and CEO at other software companies.

Outside of ServiceTrade, Billy is "Billy-honey" to his wife Jodi, "daddy" to his three girls, and "captain" to all that climb aboard his too small fishing boat to wander out into the ocean seeking screaming reels and the ingredients for sushi and ceviche.

Brian Smithwick

Brian Smithwick

Chief Technology Officer

Brian is responsible for ServiceTrade’s technology innovations.

Brian was part of DunnWell‘s founding team and was responsible for all technology infrastructure and innovations from DunnWell’s inception in 2003 to its purchase by a Fortune 500 public company in September 2012. Brian has been elbows-deep in the technology at the heart of ServiceTrade web and mobile applications since the first line of code was written -- long before there were such things as mobile applications.

When he’s not leading ServiceTrade’s development team, he’s spending time with his two beautiful young daughters or blogging about his upbringing on a chicken farm.

Tim Spink

Tim Spink

Vice President of Sales

Tim comes to ServiceTrade with a 20-year history of successful executive sales management. Tim and Billy first met at Red Hat, where Tim was Global Senior Director of Inside Sales.

After Red Hat, Tim continued to expand international sales teams at small and large software providers. Tim brings experience with building global sales teams and channels, implementing repeatable and scalable sales processes, and directing operations. At ServiceTrade, Tim works closely with customers to help them realize all the ways that ServiceTrade can make their business more successful. Tim also works with our partner companies to bring their innovations to our customers.

When he is not working, Tim is very active with youth basketball and is Head Coach for the AAU Triangle Blazers Basketball Club.

Anna McMahon

Anna McMahon

Vice President of Inside Sales

Anna leads the ServiceTrade Inside Sales organization in their efforts to enable businesses to grow by attracting new prospects and extending customer relationships beyond the service appointment.

Anna has dedicated her career to building businesses, helping customers, and focusing on personal development for both herself and her team. She brings her expertise of scaling sales organizations from the ground up most notably at Citrix ShareFile where she helped grow the sales organization from 5 to 200 people.

Outside of ServiceTrade, Anna enjoys watching football, cooking and spending time with her husband, young daughter and two dogs.

James Jordan

James Jordan

Vice President of Customer Success

James is the leader of the ServiceTrade team that answers support emails and calls, identifies and reports software bugs, and assists new customers with training, setup and usage questions.

For more than ten years, James has been using his diverse technology skill set to help small businesses with the miscellaneous IT issues every business finds itself facing at some point or another. James’s expertise is valuable to service companies that may not have their own IT resources.

James enjoys playing video games, golf, and tennis in his spare time.

Shawn Mims

Shawn Mims

Director of Marketing

Shawn is responsible for defining how ServiceTrade can solve the problems faced by those in the facility services space.

Shawn has been directing the path of ServiceTrade’s technology since its origins at Dunnwell. Shawn has served as product manager for nearly 5 years and knows how our users can get the most of the application. Shawn now applies that knowledge and experience to lead marketing as well as product management.

You can also find Shawn cooking up a storm at home, or enjoying some outdoor activities with his wife and two dogs.

Kelsey Shulman

Kelsey Shulman

Sales Development

Kelsey is a territory representative on our sales team. She loves helping customers improve their service operations so they can focus on growing their businesses. Kelsey spends her weekends at local coffee shops and farmers markets, touring vineyards learning about wine pairings, taking long walks on the beach, reminiscing about her home state of Florida, or taking her Border Collie mix, Nellie hiking in the mountains.

Lauren Rice

Lauren Rice

Sales Development

Lauren is part of the sales team, where she can use her natural people skills to help customers with their service management needs. She loves to develop strong interpersonal relationships and discover ways in which ServiceTrade can streamline day-to-day operations for its clients.

In her spare time, Lauren teaches voice lessons, barre classes, and buti yoga. She also enjoys playing piano, creating delicious cocktails, and spending time with her beloved dog, cat, and fish (Charlie, Slinky, and Wally)!

Paul F. Vandergrift IV

Paul F. Vandergrift IV

Sales Development

Paul is a territory manager on our sales team. He joined ServiceTrade knowing that software is vitally important for independent business owners who want to grow and thrive against the competition. In his free time, Paul enjoys sports, reading, and watching the timeless classic Seinfeld. During lunch, Paul and a few of his colleagues can be found following their favorite Korean BBQ food truck around the area.

David Howard

David Howard

Sales Development

David brings an interest in working with fellow entrepreneurs to his role as a territory manager. His years of experience in SaaS sales makes him especially good at understanding how technology can be used to help solve challenges in a service business.

In his free time, David dishes out a lot of adoration to his pets: A beautiful husky, a recently rescued Australian shepard, a sweet kitty, a snake, a frog, and tropical fish.

Steve May

Steve May

Support Project Manager

Steve is our project manager for support, responsible for growing onboarding, training, and technical support programs. Steve also conducts a lot of remote training sessions and develops our helpful support tools.

After hours, he is usually tinkering in the garage, reading, or exploring the outdoors with his two young children.

Wes Cox

Wes Cox

Customer Support Engineer

Wes is the guy who talks to the engineers so you don’t have to. His main focus is providing technical support and training for customers. When he’s not working directly with customers, he’s partnering with the product team to offer insight into the user’s experience. Outside of ServiceTrade, Wes enjoys web design, woodworking, and cooking good ol’ fashioned North Carolina barbecue.

Aaron Shoemaker

Aaron Shoemaker

Customer Support Engineer

Aaron helps new ServiceTrade users get up and running through training and data processing. He also assists ServiceTrade members with questions via the support email or the helpline. Outside of ServiceTrade, Aaron spends his time working on projects around the house, spending time with his wife in and around Raleigh and keeping up with the craft beer scene.

G. Singh

G. Singh

Customer Support Engineer

Gaganjeet started going by "G" in middle school to make things simple. And making things simple is what he does on the support team for ServiceTrade customers. G is a world traveler, with favorite spots in Scotland for its people and history, and India for its refreshing beauty. He‘s also a fan of any place that’s serving delicious, local food.

David Varnedoe

David Varnedoe

Customer Support Engineer

David has more than ten years’ experience leading training teams, creating learning materials and facilitating professional training. He joined ServiceTrade to lead the ServiceTrade Certification program. When not working, he enjoys riding bikes, playing video games, podcasting and hanging out with his girlfriend Kate and miniature dachshund, Kermit the Dog.

Vaughn Clayton

Vaughn Clayton

Senior Software Developer

Vaughn spends his days designing, building, and maintaining the ServiceTrade application. When he’s not building apps, you can find him working on house repairs, kid raising, and tinkering with programming projects. His claim to fame is building his own kitchen cabinets.

Eric Burns

Eric Burns

Senior Software Developer

Eric works with other members of ServiceTrade’s team to develop and improve on features for our web application. His hobbies include playing the guitar, cooking spicy food, and reading books about history.

Marc Asato

Marc Asato

Quality Assurance Developer

Marc considers his role in quality assurance as the last line of defense. He spends his days trying to root out any bugs before they reach customers. Outside of work Marc writes short stories, cheers on the Carolina Hurricanes and follows all sports from his home state of Hawaii.

Shelley Bainter

Shelley Bainter

Marketing Manager

Shelley is responsible for marketing communications programs and manages the Digital Wrap Conference. Shelley is a volunteer with Make-A-Wish of Eastern NC. Her best ideas come when she’s out running, gardening, and cheering on the Carolina Hurricanes. Go Canes!