Megabrands like Amazon and Domino’s are outselling their competitors and changing consumer expectations by going on offense and providing better customer experiences that are convenient and transparent. As easy as it is to dismiss these examples because they are seemingly unrelated to service contracting, even the local mechanic is giving their customers a better service experience. Take a look:
Do you trust that this mechanic delivered the services they were supposed to? Of course, you do. You watched them do it! The mechanic could have hoarded this video to play defense and cover their own ass in case the truck owner decided to fight the bill. Instead, they sent this to the customer online in order to be more transparent and provide a better customer experience than their competitors.
Be more like the mechanic. Be more like Domino’s and Amazon. Stop hoarding data just in case you have to defend your invoices. Go on offense and start sharing content with your customers to give them more than your competitors ever will – a contractor they can trust.